The role of farmers’ green values in creation of green innovative intention and green technology adoption behavior: Evidence from farmers grain green production
Grain for Green Project (GGP) is one of China’s important ecological restoration projects. The key rationale of this Program is to decrease soil erosion and develop ecological conditions. The agricultural sector is putting efforts to promote green innovation and production among farmers to achieve t...
Main Authors: | Risheng Gao, Haitao Zhang, Chunming Gong, Zhihua Wu |
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Format: | Article |
Language: | English |
Published: |
Frontiers Media S.A.
2022-10-01
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Series: | Frontiers in Psychology |
Subjects: | |
Online Access: | https://www.frontiersin.org/articles/10.3389/fpsyg.2022.980570/full |
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