Research on the Innovative Design of Digital IP Images Based on the Perspective of Traditional Chinese Medicine Culture

Taking traditional Chinese medicine (TCM) culture as the entry point, a cycle system of digital IP image design of TCM culture was formed in combination with digital technology means, meeting the diversified development of IP image and realizing the dissemination and innovative transformation of TCM...

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Bibliographic Details
Main Authors: Wang Yuqing, Zhang Shiyue
Format: Article
Language:English
Published: EDP Sciences 2024-01-01
Series:SHS Web of Conferences
Online Access:https://www.shs-conferences.org/articles/shsconf/pdf/2024/01/shsconf_icdeba2023_01044.pdf