Research on the Innovative Design of Digital IP Images Based on the Perspective of Traditional Chinese Medicine Culture
Taking traditional Chinese medicine (TCM) culture as the entry point, a cycle system of digital IP image design of TCM culture was formed in combination with digital technology means, meeting the diversified development of IP image and realizing the dissemination and innovative transformation of TCM...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2024-01-01
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| Series: | SHS Web of Conferences |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2024/01/shsconf_icdeba2023_01044.pdf |
| _version_ | 1797343453954179072 |
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| author | Wang Yuqing Zhang Shiyue |
| author_facet | Wang Yuqing Zhang Shiyue |
| author_sort | Wang Yuqing |
| collection | DOAJ |
| description | Taking traditional Chinese medicine (TCM) culture as the entry point, a cycle system of digital IP image design of TCM culture was formed in combination with digital technology means, meeting the diversified development of IP image and realizing the dissemination and innovative transformation of TCM culture. The IP image design system was constructed by defining the theme of TCM culture to form the core concept, produce creative design, and diversify dissemination and promotion, which was also used to guide the design practice and produce the IP image of “Super Herbs and Herbal Family”. The innovation of digital IP image design of TCM culture, which is the innovation based on the traditional IP image design method, is the trend of the times that needs to take into account a variety of derivation modes, thus providing designers with design method guidance and satisfying the public’s demand for knowledge popularization at the same time. |
| first_indexed | 2024-03-08T10:47:55Z |
| format | Article |
| id | doaj.art-07106937a7ac4330a0a58d95cf9f388a |
| institution | Directory Open Access Journal |
| issn | 2261-2424 |
| language | English |
| last_indexed | 2024-03-08T10:47:55Z |
| publishDate | 2024-01-01 |
| publisher | EDP Sciences |
| record_format | Article |
| series | SHS Web of Conferences |
| spelling | doaj.art-07106937a7ac4330a0a58d95cf9f388a2024-01-26T16:53:33ZengEDP SciencesSHS Web of Conferences2261-24242024-01-011810104410.1051/shsconf/202418101044shsconf_icdeba2023_01044Research on the Innovative Design of Digital IP Images Based on the Perspective of Traditional Chinese Medicine CultureWang Yuqing0Zhang Shiyue1Zhejiang Gongshang University Hangzhou College of CommerceZhejiang Gongshang University Hangzhou College of CommerceTaking traditional Chinese medicine (TCM) culture as the entry point, a cycle system of digital IP image design of TCM culture was formed in combination with digital technology means, meeting the diversified development of IP image and realizing the dissemination and innovative transformation of TCM culture. The IP image design system was constructed by defining the theme of TCM culture to form the core concept, produce creative design, and diversify dissemination and promotion, which was also used to guide the design practice and produce the IP image of “Super Herbs and Herbal Family”. The innovation of digital IP image design of TCM culture, which is the innovation based on the traditional IP image design method, is the trend of the times that needs to take into account a variety of derivation modes, thus providing designers with design method guidance and satisfying the public’s demand for knowledge popularization at the same time.https://www.shs-conferences.org/articles/shsconf/pdf/2024/01/shsconf_icdeba2023_01044.pdf |
| spellingShingle | Wang Yuqing Zhang Shiyue Research on the Innovative Design of Digital IP Images Based on the Perspective of Traditional Chinese Medicine Culture SHS Web of Conferences |
| title | Research on the Innovative Design of Digital IP Images Based on the Perspective of Traditional Chinese Medicine Culture |
| title_full | Research on the Innovative Design of Digital IP Images Based on the Perspective of Traditional Chinese Medicine Culture |
| title_fullStr | Research on the Innovative Design of Digital IP Images Based on the Perspective of Traditional Chinese Medicine Culture |
| title_full_unstemmed | Research on the Innovative Design of Digital IP Images Based on the Perspective of Traditional Chinese Medicine Culture |
| title_short | Research on the Innovative Design of Digital IP Images Based on the Perspective of Traditional Chinese Medicine Culture |
| title_sort | research on the innovative design of digital ip images based on the perspective of traditional chinese medicine culture |
| url | https://www.shs-conferences.org/articles/shsconf/pdf/2024/01/shsconf_icdeba2023_01044.pdf |
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