Purchases Decision Making Inventory: Measurement Validation in Indonesia
The empirical limitations of the Consumer Styles Inventory (CSI) render the formation of dimensions from this measuring tool-less relevant. Scholars have attempted developing Purchase Decision Making Inventory (PDMI) measuring tool to answer cognitive and emotional processes in decision-making. This...
| Main Authors: | , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Gadjah Mada
2023-12-01
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| Series: | Jurnal Psikologi |
| Subjects: | |
| Online Access: | https://journal.ugm.ac.id/jpsi/article/view/74583 |