MILESTONES IN THE EVOLUTION OF CULTURAL MARKETING AND CURRENT CHALLENGES
Cultural marketing evolved from a set of techniques borrowed from the commercial sector to a relationship-based marketing. This translates into an original, bespoke, and meaningful cultural experience provided to the consumer, while staying true to the objectives advocated by each cultural organizat...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | fra |
| Published: |
Romanian Foundation for Business Intelligence
2022-07-01
|
| Series: | Management Intercultural |
| Subjects: | |
| Online Access: |
http://seaopenresearch.eu/Journals/articles/MI_48_2.pdf
|