MILESTONES IN THE EVOLUTION OF CULTURAL MARKETING AND CURRENT CHALLENGES
Cultural marketing evolved from a set of techniques borrowed from the commercial sector to a relationship-based marketing. This translates into an original, bespoke, and meaningful cultural experience provided to the consumer, while staying true to the objectives advocated by each cultural organizat...
| Autors principals: | , |
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| Format: | Article |
| Idioma: | fra |
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Romanian Foundation for Business Intelligence
2022-07-01
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| Col·lecció: | Management Intercultural |
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| Accés en línia: |
http://seaopenresearch.eu/Journals/articles/MI_48_2.pdf
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