Criteria for Selecting Celebrities in Social TV Advertising campaigns “A Comparative Study between the Use of Muhammad Salah and Muhammad Ramadan in Television Anti-Drugs Campaigns on Egyptian Television”

Celebrities are well-known personalities in society who enjoy charisma and credibility and are considered as a source of confidence for the audiences. Advertisers are working to take advantage of these features by using celebrities in their ads to increase the effectiveness and reliability of the ad...

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Bibliographic Details
Main Author: Faten Khamis
Format: Article
Language:Arabic
Published: Arab Association for Islamic Civilization and Art 2022-05-01
Series:Journal of Architecture, Art & Humanistic Science
Subjects:
Online Access:https://mjaf.journals.ekb.eg/article_137751.html