Levels of customer loyalty and perceptions of loyalty programme benefits : a South African retail example
Organisations use loyalty programmes to stimulate customer loyalty, and consumers presumably join these programmes to obtain a number of benefits or rewards arising from their membership. While consumer loyalty and loyalty programmes have been popular research topics, research which investigates cus...
| Main Authors: | , , |
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| פורמט: | Article |
| שפה: | English |
| יצא לאור: |
Department of Marketing Management, University of South Africa
2015-06-01
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| סדרה: | The Retail and Marketing Review |
| נושאים: | |
| גישה מקוונת: | https://retailandmarketingreview.co.za/wp-content/uploads/2021/07/RMR11_1_92-105.pdf |