Repurchase intentions in a retail store - exploring the impact of colours
The purpose of the paper is to explore the elements that influence customer loyalty in different dominant colour environments in a retail store that sells groceries. The paper explores the relationship between customer satisfaction, exploring the store environment, communications with sales person...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Economics and Business in Osijek
2014-12-01
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| Series: | Ekonomski Vjesnik |
| Online Access: | http://hrcak.srce.hr/file/196118 |