Dimensionality and effects of information motivation on users’ online social network advertising acceptance
Social media has produced substantial changes in the communication landscape. Online social network sites (SNS) grew as a common platform for online social interaction. SNS firms generate revenue from the advertising appearing on SNS. Their survival depends on users’ approval of such social network...
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| Format: | Article |
| Language: | English |
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Fundação Getulio Vargas, Escola de Administração de Empresas de São Paulo
2018-04-01
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| Series: | RAE: Revista de Administração de Empresas |
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| Online Access: | http://bibliotecadigital.fgv.br/ojs/index.php/rae/article/view/74645/71482 |