Setting acceptable prices: a key for success in retailing

Setting acceptable prices: a key for success in retailing

Purpose – This research enables the authors to highlight the importance of proper pricing for retailers. The purpose of this paper is to demonstrate the importance of demand-based pricing, providing empirical results that reveal the validity of this pricing philosophy in the sport retailing industry...

Full description

Bibliographic Details
Main Authors: F. Javier Rondan-Cataluña, Bernabe Escobar-Perez, Manuel A. Moreno-Prada
Format: Article
Language:English
Published: Emerald Publishing 2019-06-01
Series:Spanish Journal of Marketing-ESIC
Subjects:
retailing
demand
price range
pricing
Online Access:https://www.emerald.com/insight/content/doi/10.1108/SJME-03-2018-0013/full/pdf?title=setting-acceptable-prices-a-key-for-success-in-retailing

Internet

https://www.emerald.com/insight/content/doi/10.1108/SJME-03-2018-0013/full/pdf?title=setting-acceptable-prices-a-key-for-success-in-retailing

Similar Items