Factors affecting customer loyalty in the logistics service industry: A mediating effect of customer satisfaction
Purpose — This study aims to analyze the effect of service quality and customer experience on customer loyalty in the logistics service industry, with customer satisfaction as a mediating factor. Method — This research employed a quantitative approach, focusing on the JNE customers residing in Sari...
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| Format: | Article |
| Language: | English |
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Universitas Islam Negeri (UIN) Mataram, Faculty of Islamic Economics and Business
2023-07-01
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| Series: | Journal of Enterprise and Development |
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| Online Access: | https://journal.uinmataram.ac.id/index.php/jed/article/view/7887 |