Komunikasi dalam Manajemen Reputasi Korporasi

Abstract: Reputation is an important concept for the corporation. In the highly competitive situation, reputasi help the corporation to develop and maintain its existency. For this reason, reputation has to be managed by creating appropriately strategic communication. Reputation is different from co...

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Bibliographic Details
Main Author: André A. Hardjana
Format: Article
Language:English
Published: Universitas Atma Jaya Yogyakarta 2013-12-01
Series:Jurnal Ilmu Komunikasi
Online Access:https://ojs.uajy.ac.id/index.php/jik/article/view/215