Improving Service Quality by Using Organizational Citizenship Behavior: Iranian Evidence
Nowadays, with increasing service industries, service marketing and service quality have become an important challenge to organizations. The attempts of organizations in this situation are witnesses to this matter. In the past years, the organizations tried to reach service quality appropriation and...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Tehran
2011-09-01
|
| Series: | Iranian Journal of Management Studies |
| Subjects: | |
| Online Access: | http://ijms.ir/pg/05/ijms04204.pdf |