Investigating the Impact of Process and Product Innovation Strategies on Business Performance Due to the Mediating role of environmental dynamism using Structural Equations Modeling
- Goal: the main purpose of the present study was to investigate the impact of process and product innovation strategies on business performance due to the dynamic environmental mediator role. - Design / Methodology / Approach: The research method was based on purpose of applied research and in t...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Associação Brasileira de Engenharia de Produção (ABEPRO)
2020-07-01
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| Series: | Brazilian Journal of Operations & Production Management |
| Subjects: | |
| Online Access: | https://bjopm.emnuvens.com.br/bjopm/article/view/921 |