Investigating the Impact of Process and Product Innovation Strategies on Business Performance Due to the Mediating role of environmental dynamism using Structural Equations Modeling
- Goal: the main purpose of the present study was to investigate the impact of process and product innovation strategies on business performance due to the dynamic environmental mediator role. - Design / Methodology / Approach: The research method was based on purpose of applied research and in t...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Associação Brasileira de Engenharia de Produção (ABEPRO)
2020-07-01
|
| Series: | Brazilian Journal of Operations & Production Management |
| Subjects: | |
| Online Access: | https://bjopm.emnuvens.com.br/bjopm/article/view/921 |
| _version_ | 1818363538217893888 |
|---|---|
| author | Hamed Zand Babak Rezaei |
| author_facet | Hamed Zand Babak Rezaei |
| author_sort | Hamed Zand |
| collection | DOAJ |
| description | - Goal: the main purpose of the present study was to investigate the impact of process and product innovation strategies on business performance due to the dynamic environmental mediator role.
- Design / Methodology / Approach: The research method was based on purpose of applied research and in terms of data collection and analysis method was survey-correlation. The statistical population of this study consisted of 36 managers of Iranian banking industry. Questionnaires were used for data collection. Structural equation modeling was used to analyze the data.
- Results: the results showed that process and product innovation strategies have a positive and significant effect on business performance. Also, Sobel test results indicated that at 95% confidence level, process and product innovation strategies through dynamic mediator variable. Environment has a positive and significant impact on business performance.
- Limitations of the investigation: One of the limitations of the present study was the existence of different views on the topic of research among the members of the statistical community can influence the results of the research to some extent.
- Practical implications: The research findings can be used to improve the business performance of companies active in the banking industry through the implementation of innovation strategies.
- Originality / Value: The product innovation strategies are more visible than process innovation strategies so that the customers can easily feel their presence and this kind of innovation creates a situation where the organization can create a new market for its business. |
| first_indexed | 2024-12-13T21:50:04Z |
| format | Article |
| id | doaj.art-07a1610dd73b46748b44458cf3e429e8 |
| institution | Directory Open Access Journal |
| issn | 2237-8960 |
| language | English |
| last_indexed | 2024-12-13T21:50:04Z |
| publishDate | 2020-07-01 |
| publisher | Associação Brasileira de Engenharia de Produção (ABEPRO) |
| record_format | Article |
| series | Brazilian Journal of Operations & Production Management |
| spelling | doaj.art-07a1610dd73b46748b44458cf3e429e82022-12-21T23:30:18ZengAssociação Brasileira de Engenharia de Produção (ABEPRO)Brazilian Journal of Operations & Production Management2237-89602020-07-0117210.14488/BJOPM.2020.022Investigating the Impact of Process and Product Innovation Strategies on Business Performance Due to the Mediating role of environmental dynamism using Structural Equations ModelingHamed Zand0Babak Rezaei1Department of Business Management, North Tehran Branch, Islamic Azad University, Tehran, Iran.Department of Industrial Management, North Tehran Branch, Islamic Azad University, Tehran, Iran.- Goal: the main purpose of the present study was to investigate the impact of process and product innovation strategies on business performance due to the dynamic environmental mediator role. - Design / Methodology / Approach: The research method was based on purpose of applied research and in terms of data collection and analysis method was survey-correlation. The statistical population of this study consisted of 36 managers of Iranian banking industry. Questionnaires were used for data collection. Structural equation modeling was used to analyze the data. - Results: the results showed that process and product innovation strategies have a positive and significant effect on business performance. Also, Sobel test results indicated that at 95% confidence level, process and product innovation strategies through dynamic mediator variable. Environment has a positive and significant impact on business performance. - Limitations of the investigation: One of the limitations of the present study was the existence of different views on the topic of research among the members of the statistical community can influence the results of the research to some extent. - Practical implications: The research findings can be used to improve the business performance of companies active in the banking industry through the implementation of innovation strategies. - Originality / Value: The product innovation strategies are more visible than process innovation strategies so that the customers can easily feel their presence and this kind of innovation creates a situation where the organization can create a new market for its business.https://bjopm.emnuvens.com.br/bjopm/article/view/921Process Innovation Strategy, Product Innovation Strategy, Business performance, environmental dynamism, Structural Equations Modeling |
| spellingShingle | Hamed Zand Babak Rezaei Investigating the Impact of Process and Product Innovation Strategies on Business Performance Due to the Mediating role of environmental dynamism using Structural Equations Modeling Brazilian Journal of Operations & Production Management Process Innovation Strategy, Product Innovation Strategy, Business performance, environmental dynamism, Structural Equations Modeling |
| title | Investigating the Impact of Process and Product Innovation Strategies on Business Performance Due to the Mediating role of environmental dynamism using Structural Equations Modeling |
| title_full | Investigating the Impact of Process and Product Innovation Strategies on Business Performance Due to the Mediating role of environmental dynamism using Structural Equations Modeling |
| title_fullStr | Investigating the Impact of Process and Product Innovation Strategies on Business Performance Due to the Mediating role of environmental dynamism using Structural Equations Modeling |
| title_full_unstemmed | Investigating the Impact of Process and Product Innovation Strategies on Business Performance Due to the Mediating role of environmental dynamism using Structural Equations Modeling |
| title_short | Investigating the Impact of Process and Product Innovation Strategies on Business Performance Due to the Mediating role of environmental dynamism using Structural Equations Modeling |
| title_sort | investigating the impact of process and product innovation strategies on business performance due to the mediating role of environmental dynamism using structural equations modeling |
| topic | Process Innovation Strategy, Product Innovation Strategy, Business performance, environmental dynamism, Structural Equations Modeling |
| url | https://bjopm.emnuvens.com.br/bjopm/article/view/921 |
| work_keys_str_mv | AT hamedzand investigatingtheimpactofprocessandproductinnovationstrategiesonbusinessperformanceduetothemediatingroleofenvironmentaldynamismusingstructuralequationsmodeling AT babakrezaei investigatingtheimpactofprocessandproductinnovationstrategiesonbusinessperformanceduetothemediatingroleofenvironmentaldynamismusingstructuralequationsmodeling |