Determinants of E-commerce Adoption on Business Performance: A Study of MSMEs in Malang City, Indonesia
This study aims to identify and analyze the impact of e-commerce adoption on the performance of micro, small and medium enterprises (MSMEs). The TOE model framework is used, but the individual context is added as a criticism of the framework as an influential factor in e-commerce adoption. Six intri...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Andalas
2021-11-01
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| Series: | Jurnal Optimasi Sistem Industri |
| Subjects: | |
| Online Access: | https://josi.ft.unand.ac.id/index.php/josi/article/view/532 |