Demystifying Tourists’ Intention to Visit Destination on Travel Vlogs: Findings from PLS-SEM and fsQCA

Demystifying Tourists’ Intention to Visit Destination on Travel Vlogs: Findings from PLS-SEM and fsQCA

With the advent of digital technologies (i.e., social media), tourism has evolved its marketing strategies. Even though published literature discusses the importance of tourism content on social media from various consumer perspectives, much more work must be done to examine how consumers make trave...

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Bibliographic Details
Main Authors: Pantas H. Silaban, Wen-Kuo Chen, Bernard E Silaban, Andri Dayarana K. Silalahi, Ixora Javanisa Eunike, Hanna Meilani Damanik
Format: Article
Language:English
Published: Ital Publication 2023-05-01
Series:Emerging Science Journal
Subjects:
consumer behavior
pls-sem
fsqca
parasocial relationship
motivation
trust
marketing strategies
travel video blog
youtube.
Online Access:https://www.ijournalse.org/index.php/ESJ/article/view/1470

Internet

https://www.ijournalse.org/index.php/ESJ/article/view/1470

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