Using RFM approach with PBL to course design
Based on Problem-Based Learning (PBL) concept, this study creates an advertising script by conducting RFM (recency, frequency, monetary) approach from the data analysis in customer relationship management (CRM) course. In PBL process, the students themselves should use RFM method to make segment fro...
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| Format: | Article |
| Language: | English |
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CV Rezki Media
2022-09-01
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| Series: | Journal of Science and Education |
| Subjects: | |
| Online Access: | https://jse.rezkimedia.org/index.php/jse/article/view/133 |