WORK VALUES AND ATTITUDES TOWARD THE TECHNOLOGY OF GENERATION Z IN BRAZIL AND GERMANY

WORK VALUES AND ATTITUDES TOWARD THE TECHNOLOGY OF GENERATION Z IN BRAZIL AND GERMANY

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Objective: The aim of this study was to analyze the differences related to work values and attitudes toward the technology of Generation Z in Brazil and Germany. Method: The proposed hypotheses were tested in a survey of 122 Brazilian and German participants. The data were analyzed using t-test and...

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Bibliographic Details
Main Authors: Celine Münz, Keysa Manuela Cunha de Mascena
Format: Article
Language:English
Published: Escola Superior de Propaganda e Marketing - ESPM 2024-02-01
Series:Internext: Revista Eletrônica de Negócios Internacionais
Subjects:
Work Values
Technology
Digital Behavior
Generation Z
Cross-Country
Online Access:https://internext.espm.br/internext/article/view/773

Internet

https://internext.espm.br/internext/article/view/773

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