I’m Nervous about Sharing This Secret with You: Youtube Influencers Generate Strong Parasocial Interactions by Discussing Personal Issues

I’m Nervous about Sharing This Secret with You: Youtube Influencers Generate Strong Parasocial Interactions by Discussing Personal Issues

Performers may generate loyalty partly through eliciting illusory personal connections with their audience, parasocial relationships (PSRs), and individual illusory exchanges, parasocial interactions (PSIs). On social media, semi-PSIs are real but imbalanced exchanges with audiences, including throu...

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Bibliographic Details
Main Authors: Thelwall Mike, Stuart Emma, Mas-Bleda Amalia, Makita Meiko, Abdoli Mahshid
Format: Article
Language:English
Published: Sciendo 2022-04-01
Series:Journal of Data and Information Science
Subjects:
parasocial interaction
parasocial relationships
influencers
youtube
social media
semi-psi
Online Access:https://doi.org/10.2478/jdis-2022-0011

Internet

https://doi.org/10.2478/jdis-2022-0011

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