The quality of gastronomic manifestations in strengthening tourist destination brand equity: A case study of Vojvodina
The paper examines the influence of the quality of gastronomic manifestations on tourist destination brand equity. The research was conducted on the example of the tourist destination of Vojvodina. More precisely, the research was conducted on a sample of 600 visitors at 32 gastronomic manifestation...
Main Authors: | , , |
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Format: | Article |
Language: | srp |
Published: |
University Business Academy - Faculty of Economics and Engineering Management, Novi Sad, Serbia
2023-01-01
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Series: | Ekonomija: teorija i praksa |
Subjects: | |
Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/2217-5458/2023/2217-54582304028Q.pdf |