The quality of gastronomic manifestations in strengthening tourist destination brand equity: A case study of Vojvodina

The paper examines the influence of the quality of gastronomic manifestations on tourist destination brand equity. The research was conducted on the example of the tourist destination of Vojvodina. More precisely, the research was conducted on a sample of 600 visitors at 32 gastronomic manifestation...

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Bibliographic Details
Main Authors: Čavić Slobodan, Ćurčić Nikola, Radivojević Nikola
Format: Article
Language:srp
Published: University Business Academy - Faculty of Economics and Engineering Management, Novi Sad, Serbia 2023-01-01
Series:Ekonomija: teorija i praksa
Subjects:
Online Access:https://scindeks-clanci.ceon.rs/data/pdf/2217-5458/2023/2217-54582304028Q.pdf

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