Market Orientation and Kaizen Readiness in the Automobile Dealership Context
Based on the findings of Kosuge and Takahashi (2016) and existing literature, this paper hypothesized that market orientation leads to continuous improvement and tested this hypothesis using a measure of “kaizen readiness.” The results, based on responses from all the salespersons at 54 shops of an...
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| Format: | Article |
| Language: | English |
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Global Business Research Center
2017-04-01
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| Series: | Annals of Business Administrative Science |
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| Online Access: | https://www.jstage.jst.go.jp/article/abas/16/3/16_0170201a/_pdf/-char/en |