Market Orientation and Kaizen Readiness in the Automobile Dealership Context
Based on the findings of Kosuge and Takahashi (2016) and existing literature, this paper hypothesized that market orientation leads to continuous improvement and tested this hypothesis using a measure of “kaizen readiness.” The results, based on responses from all the salespersons at 54 shops of an...
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| Format: | Article |
| Language: | English |
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Global Business Research Center
2017-04-01
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| Series: | Annals of Business Administrative Science |
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/abas/16/3/16_0170201a/_pdf/-char/en |
| _version_ | 1830193455450554368 |
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| author | Ryusuke KOSUGE |
| author_facet | Ryusuke KOSUGE |
| author_sort | Ryusuke KOSUGE |
| collection | DOAJ |
| description | Based on the findings of Kosuge and Takahashi (2016) and existing literature, this paper hypothesized that market orientation leads to continuous improvement and tested this hypothesis using a measure of “kaizen readiness.” The results, based on responses from all the salespersons at 54 shops of an automobile dealership company, demonstrated that market orientation certainly has a strong positive correlation with kaizen readiness. The hypothesis was supported from a 2×2 cross table where market orientation and kaizen readiness were divided into high and low groups, even though it was revealed that four highly performing shops had low market orientation but high kaizen readiness. Additional investigation revealed that these four shops were not shifting toward a market orientation because they could achieve their sales targets by following their customary method of doing business. |
| first_indexed | 2024-12-18T00:13:50Z |
| format | Article |
| id | doaj.art-07faeee019e84a59bf5a3850f8050099 |
| institution | Directory Open Access Journal |
| issn | 1347-4464 1347-4456 |
| language | English |
| last_indexed | 2024-12-18T00:13:50Z |
| publishDate | 2017-04-01 |
| publisher | Global Business Research Center |
| record_format | Article |
| series | Annals of Business Administrative Science |
| spelling | doaj.art-07faeee019e84a59bf5a3850f80500992022-12-21T21:27:35ZengGlobal Business Research CenterAnnals of Business Administrative Science1347-44641347-44562017-04-0116311512410.7880/abas.0170201aabasMarket Orientation and Kaizen Readiness in the Automobile Dealership ContextRyusuke KOSUGE0Graduate School of Management, Ritsumeikan UniversityBased on the findings of Kosuge and Takahashi (2016) and existing literature, this paper hypothesized that market orientation leads to continuous improvement and tested this hypothesis using a measure of “kaizen readiness.” The results, based on responses from all the salespersons at 54 shops of an automobile dealership company, demonstrated that market orientation certainly has a strong positive correlation with kaizen readiness. The hypothesis was supported from a 2×2 cross table where market orientation and kaizen readiness were divided into high and low groups, even though it was revealed that four highly performing shops had low market orientation but high kaizen readiness. Additional investigation revealed that these four shops were not shifting toward a market orientation because they could achieve their sales targets by following their customary method of doing business.https://www.jstage.jst.go.jp/article/abas/16/3/16_0170201a/_pdf/-char/enmarket orientationcontinuous improvementkaizen readinessautomobile dealership operations |
| spellingShingle | Ryusuke KOSUGE Market Orientation and Kaizen Readiness in the Automobile Dealership Context Annals of Business Administrative Science market orientation continuous improvement kaizen readiness automobile dealership operations |
| title | Market Orientation and Kaizen Readiness in the Automobile Dealership Context |
| title_full | Market Orientation and Kaizen Readiness in the Automobile Dealership Context |
| title_fullStr | Market Orientation and Kaizen Readiness in the Automobile Dealership Context |
| title_full_unstemmed | Market Orientation and Kaizen Readiness in the Automobile Dealership Context |
| title_short | Market Orientation and Kaizen Readiness in the Automobile Dealership Context |
| title_sort | market orientation and kaizen readiness in the automobile dealership context |
| topic | market orientation continuous improvement kaizen readiness automobile dealership operations |
| url | https://www.jstage.jst.go.jp/article/abas/16/3/16_0170201a/_pdf/-char/en |
| work_keys_str_mv | AT ryusukekosuge marketorientationandkaizenreadinessintheautomobiledealershipcontext |