Quality Management Assessment Focus to Customers’ Satisfaction to Raiffeisen Bank Romania
Credit institutions have an important role in the economic and social development of a country because they represent the vital centers of an economic system, designed to identify the financial needs of the clients in order to cover them by creating and launching on market financial and banking prod...
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| Format: | Article |
| Language: | English |
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Dunarea de Jos University of Galati
2013-12-01
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| Series: | Annals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics |
| Subjects: | |
| Online Access: | http://www.eia.feaa.ugal.ro/images/eia/2013_3/Dragoi.pdf |
| _version_ | 1818516912076750848 |
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| author | Violeta DRAGOI |
| author_facet | Violeta DRAGOI |
| author_sort | Violeta DRAGOI |
| collection | DOAJ |
| description | Credit institutions have an important role in the economic and social development of a country because they represent the vital centers of an economic system, designed to identify the financial needs of the clients in order to cover them by creating and launching on market financial and banking products and services. In an bank, the marketing leaders must identify the products and services that meet the customer requirements, to upgrade financial and banking products and services, to create and launch new products and services on the market, to set up the adequate price, the way to promote and especially must find the most efficient distribution channels to make the products accessible to customers in the time they need. The paper gives an overview of main types of distribution channels used by Raiffeisen Bank in order to obtain a competitive advantage by providing personalized services in a timely and effective cost. |
| first_indexed | 2024-12-11T00:48:49Z |
| format | Article |
| id | doaj.art-0807f725891448179e0f293653331e71 |
| institution | Directory Open Access Journal |
| issn | 1584-0409 1584-0409 |
| language | English |
| last_indexed | 2024-12-11T00:48:49Z |
| publishDate | 2013-12-01 |
| publisher | Dunarea de Jos University of Galati |
| record_format | Article |
| series | Annals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics |
| spelling | doaj.art-0807f725891448179e0f293653331e712022-12-22T01:26:41ZengDunarea de Jos University of GalatiAnnals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics1584-04091584-04092013-12-0133740Quality Management Assessment Focus to Customers’ Satisfaction to Raiffeisen Bank RomaniaVioleta DRAGOI0Valahia University of Targoviste, RomaniaCredit institutions have an important role in the economic and social development of a country because they represent the vital centers of an economic system, designed to identify the financial needs of the clients in order to cover them by creating and launching on market financial and banking products and services. In an bank, the marketing leaders must identify the products and services that meet the customer requirements, to upgrade financial and banking products and services, to create and launch new products and services on the market, to set up the adequate price, the way to promote and especially must find the most efficient distribution channels to make the products accessible to customers in the time they need. The paper gives an overview of main types of distribution channels used by Raiffeisen Bank in order to obtain a competitive advantage by providing personalized services in a timely and effective cost.http://www.eia.feaa.ugal.ro/images/eia/2013_3/Dragoi.pdfQualityCustomer satisfactionCustomer loialityBank offertCustomer relationship managementPerformance |
| spellingShingle | Violeta DRAGOI Quality Management Assessment Focus to Customers’ Satisfaction to Raiffeisen Bank Romania Annals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics Quality Customer satisfaction Customer loiality Bank offert Customer relationship management Performance |
| title | Quality Management Assessment Focus to Customers’ Satisfaction to Raiffeisen Bank Romania |
| title_full | Quality Management Assessment Focus to Customers’ Satisfaction to Raiffeisen Bank Romania |
| title_fullStr | Quality Management Assessment Focus to Customers’ Satisfaction to Raiffeisen Bank Romania |
| title_full_unstemmed | Quality Management Assessment Focus to Customers’ Satisfaction to Raiffeisen Bank Romania |
| title_short | Quality Management Assessment Focus to Customers’ Satisfaction to Raiffeisen Bank Romania |
| title_sort | quality management assessment focus to customers satisfaction to raiffeisen bank romania |
| topic | Quality Customer satisfaction Customer loiality Bank offert Customer relationship management Performance |
| url | http://www.eia.feaa.ugal.ro/images/eia/2013_3/Dragoi.pdf |
| work_keys_str_mv | AT violetadragoi qualitymanagementassessmentfocustocustomerssatisfactiontoraiffeisenbankromania |