AN INFORMATION TECHNOLOGY FOR THE SUPPORT FOR SOLVING THE ANALYSIS PROBLEM OF THE CUSTOMERS’ VALUE WITHIN THE ENTERPRISE CRM-STRATEGY IMPLEMENTATION

AN INFORMATION TECHNOLOGY FOR THE SUPPORT FOR SOLVING THE ANALYSIS PROBLEM OF THE CUSTOMERS’ VALUE WITHIN THE ENTERPRISE CRM-STRATEGY IMPLEMENTATION

This study considers a CRM-approach and methods for analyzing customer base. Mathematical and algorithmic support was developed for the analysis of customer value in a trading enterprise. Algorithmic support is presented using the IDEF0 notation. A software solution was developed to assess customer...

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Bibliographic Details
Main Authors: Dmytro Leonidovych Orlovskyi, Andrii Mykhailovych Kopp, Anastasiia Andriivna Pyvovarova
Format: Article
Language:English
Published: National Technical University Kharkiv Polytechnic Institute 2019-07-01
Series:Вісник Національного технічного університету "ХПÌ": Системний аналіз, управління та інформаційні технології
Subjects:
client
customer value
customer classification
crm analysis
value analysis
sales funnel
rfm analysis
Online Access:http://samit.khpi.edu.ua/article/view/172645

Internet

http://samit.khpi.edu.ua/article/view/172645

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