The impact of electronic customer relationship management strategies on customer loyalty: A mediated model

The impact of electronic customer relationship management strategies on customer loyalty: A mediated model

This study investigated the impact of electronic customer relationship management (e-CRM) strategies (functional and personal dimensions) on customer loyalty in the Jordanian telecommunication sector. The mediating role of perceived customer relationship quality (cognitive and an emotional dimension...

Full description

Bibliographic Details
Main Authors: Sima Magatef, Manaf Al-Okaily, Laila Ashour, Tala Abuhussein
Format: Article
Language:English
Published: Elsevier 2023-12-01
Series:Journal of Open Innovation: Technology, Market and Complexity
Subjects:
Electronic customer relationship management
Customers relationship quality
Customer loyalty
Telecommunication sector
Jordan
Online Access:http://www.sciencedirect.com/science/article/pii/S2199853123002512

Internet

http://www.sciencedirect.com/science/article/pii/S2199853123002512

Similar Items