Investigating the Effect of Internal Marketing on Brand Image with the Mediating Role of Social Responsibility (Case study: Dairy production company)
An important and fundamental issue in the field of dairy products marketing is to have a positive consumer image of the brand. Brand image is an important factor in deciding the consumer to choose from goods and shows their general knowledge about a particular brand. The purpose of this study was to...
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| Format: | Article |
| Language: | English |
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Ministry of Labor Cooperation and Social Welfare
2022-03-01
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| Series: | تعاون و کشاورزی |
| Subjects: | |
| Online Access: | https://ajcoop.mcls.gov.ir/article_151512_af7c1cc6c01a2e5fc864267d7b212799.pdf |