Marketing Strategies and Export Performance of Fresh Produce Firms in Kenya
The study objective was to examine the role of marketing strategies on export performance of fresh produce fi rms in Kenya. A major stream of research has considered marketing strategy and performance within the context of a domestic economy. A census survey was carried out among all the 100 fresh p...
| Hoofdauteurs: | , , , |
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| Formaat: | Artikel |
| Taal: | English |
| Gepubliceerd in: |
University of Warsaw
2021-01-01
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| Reeks: | Journal of Marketing and Consumer Behaviour in Emerging Markets |
| Onderwerpen: | |
| Online toegang: | https://press.wz.uw.edu.pl/jmcbem/vol2021/iss2/3/ |