Vlog Content and YouTuber Image on the Decision to Donate with Awareness of Donating as an Intervening Variable
The development of information technology impacts the pattern of society in collecting social funds. One of the popular technologies used in social fundraising efforts is YouTube. This research is in the form of field research which aims to analyze the effect of vlog content and YouTuber image on th...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universitas Proklamasi 45 Yogyakarta
2022-07-01
|
| Series: | Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship |
| Subjects: | |
| Online Access: | https://ejournal.up45.ac.id/index.php/maksipreneur/article/view/1021 |