Countries as Tourist Brands: Creation, Managing and Evaluation
The paper deals with the phenomenon of nation branding and analyses the purpose, methods and effects of branding on the one hand, and evaluating nations as brands on the other. In doing so, the emphasis is laid on nations as tourist brands, especially the interdependence of the branding process and...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Political Science, University of Zagreb
2016-06-01
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| Series: | Medijske Studije |
| Subjects: | |
| Online Access: | http://hrcak.srce.hr/index.php?show=clanak&id_clanak_jezik=246056 |