Exploring the Consumer Acceptance of Nano Clothing Using a PLS-SEM Analysis
We use an extended framework of the technology acceptance model (TAM) to identify the most significant drivers behind the intention to buy clothes produced with nano fabrics (nano clothing). Based on survey data, we estimate an integrated model that explains this intention as being driven by attitud...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2023-10-01
|
| Series: | Stats |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2571-905X/6/4/69 |