Strategies utilised by communication agencies to build and maintain relationships with clients

Strategies utilised by communication agencies to build and maintain relationships with clients

Background: Apart from the turbulent South African economic environment, small communication agencies operate in a highly competitive context. Agencies operate in a highly competitive context. Stakeholder relationship management theory argues that organisations should use specific strategies to buil...

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Bibliographic Details
Main Authors: Lucinda B. Sutton, Elizabeth M. Kloppers, Louise Bezuidenhout
Format: Article
Language:English
Published: AOSIS 2024-03-01
Series:The Southern African Journal of Entrepreneurship and Small Business Management
Subjects:
account managers
clients
communication agency
stakeholder relationship management
strategies
two-way communication.
Online Access:https://sajesbm.co.za/index.php/sajesbm/article/view/825

Internet

https://sajesbm.co.za/index.php/sajesbm/article/view/825

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