Fresh Snack Food Channel Evaluation Model for Integrating Customers’ Perception of Transaction Costs in Taiwan

The primary purpose of this study was to explore how food dealers develop methods that facilitate transaction efficiency and how they select the optimal food channels. This study establishes a model according to the impact of transaction cost factors on consumers’ decision-making regarding purchase...

全面介绍

书目详细资料
主要作者: Po-Yu Chen
格式: 文件
语言:English
出版: Wiley 2017-01-01
丛编:Journal of Food Quality
在线阅读:http://dx.doi.org/10.1155/2017/7264576