Biometric Pilot-Studies Reveal the Arrangement and Shape of Windows on a Traditional Façade to be Implicitly “Engaging”, Whereas Contemporary Façades are Not

The human brain evolved to implicitly approach or avoid objects in its surroundings. Requisite for survival, this behavior happens without conscious awareness or control, honed over 60 million years of primate evolution. Biometric technologies, including eye tracking, reveal these unconscious behavi...

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Bibliographic Details
Main Authors: Nikos A. Salingaros, Ann Sussman
Format: Article
Language:English
Published: MDPI AG 2020-05-01
Series:Urban Science
Subjects:
Online Access:https://www.mdpi.com/2413-8851/4/2/26