Biometric Pilot-Studies Reveal the Arrangement and Shape of Windows on a Traditional Façade to be Implicitly “Engaging”, Whereas Contemporary Façades are Not
The human brain evolved to implicitly approach or avoid objects in its surroundings. Requisite for survival, this behavior happens without conscious awareness or control, honed over 60 million years of primate evolution. Biometric technologies, including eye tracking, reveal these unconscious behavi...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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MDPI AG
2020-05-01
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| Series: | Urban Science |
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| Online Access: | https://www.mdpi.com/2413-8851/4/2/26 |
| _version_ | 1797567655750664192 |
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| author | Nikos A. Salingaros Ann Sussman |
| author_facet | Nikos A. Salingaros Ann Sussman |
| author_sort | Nikos A. Salingaros |
| collection | DOAJ |
| description | The human brain evolved to implicitly approach or avoid objects in its surroundings. Requisite for survival, this behavior happens without conscious awareness or control, honed over 60 million years of primate evolution. Biometric technologies, including eye tracking, reveal these unconscious behaviors at work and allow us to predict the initial response of a design experience. This paper shows how a biometric tool, 3M-VAS (Visual Attention Software), can be effectively used in architecture. This tool aggregates 30 years of eye-tracking data, and is commonly applied in website and signage design. A pilot-study uses simplified drawings of building elevations to show 3M-VAS’s predictive power in revealing implicit human responses of engagement and disengagement to buildings. The implications on the impact of a structure in creating the public realm suggest recommendations for approving new architecture. |
| first_indexed | 2024-03-10T19:45:21Z |
| format | Article |
| id | doaj.art-083fd0c8c11d46b08b93fd100feeb5f1 |
| institution | Directory Open Access Journal |
| issn | 2413-8851 |
| language | English |
| last_indexed | 2024-03-10T19:45:21Z |
| publishDate | 2020-05-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Urban Science |
| spelling | doaj.art-083fd0c8c11d46b08b93fd100feeb5f12023-11-20T00:49:16ZengMDPI AGUrban Science2413-88512020-05-01422610.3390/urbansci4020026Biometric Pilot-Studies Reveal the Arrangement and Shape of Windows on a Traditional Façade to be Implicitly “Engaging”, Whereas Contemporary Façades are NotNikos A. Salingaros0Ann Sussman1Department of Mathematics, University of Texas at San Antonio, One UTSA Circle, San Antonio, TX 78249, USAThe Human Architecture & Planning Institute, Inc., 43 Bradford Street, Concord, MA 01742, USAThe human brain evolved to implicitly approach or avoid objects in its surroundings. Requisite for survival, this behavior happens without conscious awareness or control, honed over 60 million years of primate evolution. Biometric technologies, including eye tracking, reveal these unconscious behaviors at work and allow us to predict the initial response of a design experience. This paper shows how a biometric tool, 3M-VAS (Visual Attention Software), can be effectively used in architecture. This tool aggregates 30 years of eye-tracking data, and is commonly applied in website and signage design. A pilot-study uses simplified drawings of building elevations to show 3M-VAS’s predictive power in revealing implicit human responses of engagement and disengagement to buildings. The implications on the impact of a structure in creating the public realm suggest recommendations for approving new architecture.https://www.mdpi.com/2413-8851/4/2/26eye-trackingdesign-attentionengagementdisengagementfaçadespublic-space |
| spellingShingle | Nikos A. Salingaros Ann Sussman Biometric Pilot-Studies Reveal the Arrangement and Shape of Windows on a Traditional Façade to be Implicitly “Engaging”, Whereas Contemporary Façades are Not Urban Science eye-tracking design-attention engagement disengagement façades public-space |
| title | Biometric Pilot-Studies Reveal the Arrangement and Shape of Windows on a Traditional Façade to be Implicitly “Engaging”, Whereas Contemporary Façades are Not |
| title_full | Biometric Pilot-Studies Reveal the Arrangement and Shape of Windows on a Traditional Façade to be Implicitly “Engaging”, Whereas Contemporary Façades are Not |
| title_fullStr | Biometric Pilot-Studies Reveal the Arrangement and Shape of Windows on a Traditional Façade to be Implicitly “Engaging”, Whereas Contemporary Façades are Not |
| title_full_unstemmed | Biometric Pilot-Studies Reveal the Arrangement and Shape of Windows on a Traditional Façade to be Implicitly “Engaging”, Whereas Contemporary Façades are Not |
| title_short | Biometric Pilot-Studies Reveal the Arrangement and Shape of Windows on a Traditional Façade to be Implicitly “Engaging”, Whereas Contemporary Façades are Not |
| title_sort | biometric pilot studies reveal the arrangement and shape of windows on a traditional facade to be implicitly engaging whereas contemporary facades are not |
| topic | eye-tracking design-attention engagement disengagement façades public-space |
| url | https://www.mdpi.com/2413-8851/4/2/26 |
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