Systematic Literature Review of Switching Behavior in Service Industry

Systematic Literature Review of Switching Behavior in Service Industry

Although many studies have focused on consumer behavior, a summary of constructs specialized in switching behavior is unexplored. The research aimed to enlarge an extensive and updated overview of customer switching behavior in the service industry. The Systematic Literature Review (SLR) technique e...

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Bibliographic Details
Main Authors: Stella Olivia Rawis, Reza Ashari Nasution, Laksmi Saraswati Hadiansyah, Widyoretno Adiani, Atik Aprianingsih
Format: Article
Language:English
Published: Bina Nusantara University 2022-01-01
Series:Binus Business Review
Subjects:
systematic literature review
switching behavior
service industry
Online Access:https://journal.binus.ac.id/index.php/BBR/article/view/7618

Internet

https://journal.binus.ac.id/index.php/BBR/article/view/7618

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