Systematic Literature Review of Switching Behavior in Service Industry
Although many studies have focused on consumer behavior, a summary of constructs specialized in switching behavior is unexplored. The research aimed to enlarge an extensive and updated overview of customer switching behavior in the service industry. The Systematic Literature Review (SLR) technique e...
Main Authors: | Stella Olivia Rawis, Reza Ashari Nasution, Laksmi Saraswati Hadiansyah, Widyoretno Adiani, Atik Aprianingsih |
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Format: | Article |
Language: | English |
Published: |
Bina Nusantara University
2022-01-01
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Series: | Binus Business Review |
Subjects: | |
Online Access: | https://journal.binus.ac.id/index.php/BBR/article/view/7618 |
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