EXAMINING THE EFFECT OF SERVICE VALUE AND REPUTATION ON CUSTOMER LOYALTY WITH TRUST AND ELECTRONIC WORD OF MOUTH AS MEDIATION

EXAMINING THE EFFECT OF SERVICE VALUE AND REPUTATION ON CUSTOMER LOYALTY WITH TRUST AND ELECTRONIC WORD OF MOUTH AS MEDIATION

To determine how banking services can lead to long-term profit, examining service value's direct and indirect effect on customer loyalty to the bank is essential. This study aims to investigate the effects of service value on customer loyalty to the bank directly and indirectly through the bank...

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Bibliographic Details
Main Author: Burhanudin Burhanudin
Format: Article
Language:English
Published: University of Brawijaya 2022-08-01
Series:Jurnal Aplikasi Manajemen
Subjects:
banking services
long-term profit
bank marketing
service value
Online Access:https://jurnaljam.ub.ac.id/index.php/jam/article/view/2733

Internet

https://jurnaljam.ub.ac.id/index.php/jam/article/view/2733

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