Why cannot long-term cascade be predicted? Exploring temporal dynamics in information diffusion processes

Predicting information cascade plays a crucial role in various applications such as advertising campaigns, emergency management and infodemic controlling. However, predicting the scale of an information cascade in the long-term could be difficult. In this study, we take Weibo, a Twitter-like online...

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Bibliographic Details
Main Authors: Ren-Meng Cao, Xiao Fan Liu, Xiao-Ke Xu
Format: Article
Language:English
Published: The Royal Society 2021-09-01
Series:Royal Society Open Science
Subjects:
Online Access:https://royalsocietypublishing.org/doi/10.1098/rsos.202245