An Empirical Investigation of Virtual Networking Sites Discontinuance Intention: Stimuli Organism Response-Based Implication of User Negative Disconfirmation
The study’s prime objective is to investigate the user discontinuance intention in the shed of the negative disconfirmation of user expectation. The study has derived the theoretical structure from the expectancy disconfirmation theory (EDT) enacted through the stimuli organism response (SOR) framew...
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| Format: | Article |
| Language: | English |
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Frontiers Media S.A.
2022-05-01
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| Series: | Frontiers in Psychology |
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| Online Access: | https://www.frontiersin.org/articles/10.3389/fpsyg.2022.862568/full |
| _version_ | 1811305183970328576 |
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| author | Weigang Ma Weigang Ma Anum Tariq Anum Tariq Muhammad Wasim Ali Muhammad Asim Nawaz Muhammad Asim Nawaz Xingqi Wang |
| author_facet | Weigang Ma Weigang Ma Anum Tariq Anum Tariq Muhammad Wasim Ali Muhammad Asim Nawaz Muhammad Asim Nawaz Xingqi Wang |
| author_sort | Weigang Ma |
| collection | DOAJ |
| description | The study’s prime objective is to investigate the user discontinuance intention in the shed of the negative disconfirmation of user expectation. The study has derived the theoretical structure from the expectancy disconfirmation theory (EDT) enacted through the stimuli organism response (SOR) framework to study the actual cause and effect relationship of human behavioral response. To investigate the user discontinuance intention behavioral response, a total of 434 correct and complete answers were shortlisted for analysis. To examine the data set, the study has used the modern partial least square method technique or simply SmartPLS service package to run the structural equation modeling (SEM). Moreover, the study has implied the 80/20 rule run the mediating analysis of the SOR framework. The statistical results show that all three stimuli make significant positive disconfirmation of the user beliefs in terms of dissatisfaction and the anxiety that ultimately leads to the discontinuance intention in virtual network users. Further, these results are validated through the six mediating relationships, which partially mediate the relationship between the stimuli and response. Besides all these findings, this study has made some practical and realistic theoretical and practical implications for both researchers and service-providing managers. |
| first_indexed | 2024-04-13T08:21:58Z |
| format | Article |
| id | doaj.art-0879fd2de2b140bc837ce3e774a4c1e8 |
| institution | Directory Open Access Journal |
| issn | 1664-1078 |
| language | English |
| last_indexed | 2024-04-13T08:21:58Z |
| publishDate | 2022-05-01 |
| publisher | Frontiers Media S.A. |
| record_format | Article |
| series | Frontiers in Psychology |
| spelling | doaj.art-0879fd2de2b140bc837ce3e774a4c1e82022-12-22T02:54:37ZengFrontiers Media S.A.Frontiers in Psychology1664-10782022-05-011310.3389/fpsyg.2022.862568862568An Empirical Investigation of Virtual Networking Sites Discontinuance Intention: Stimuli Organism Response-Based Implication of User Negative DisconfirmationWeigang Ma0Weigang Ma1Anum Tariq2Anum Tariq3Muhammad Wasim Ali4Muhammad Asim Nawaz5Muhammad Asim Nawaz6Xingqi Wang7College of Economy and Management, Shihezi University, Shihezi, ChinaInstitute of Agricultural Modernization, Shihezi University, Shihezi, ChinaSchool of Economics & Management, Beijing University of Posts and Telecommunications, Beijing, ChinaDepartment of Business Administration, GC Women University, Faisalabad, PakistanLyallpur Business School, Government College University, Faisalabad, PakistanLyallpur Business School, Government College University, Faisalabad, PakistanSchool of Management, University of Science and Technology of China, Hefei, ChinaCollege of Economy and Management, Shihezi University, Shihezi, ChinaThe study’s prime objective is to investigate the user discontinuance intention in the shed of the negative disconfirmation of user expectation. The study has derived the theoretical structure from the expectancy disconfirmation theory (EDT) enacted through the stimuli organism response (SOR) framework to study the actual cause and effect relationship of human behavioral response. To investigate the user discontinuance intention behavioral response, a total of 434 correct and complete answers were shortlisted for analysis. To examine the data set, the study has used the modern partial least square method technique or simply SmartPLS service package to run the structural equation modeling (SEM). Moreover, the study has implied the 80/20 rule run the mediating analysis of the SOR framework. The statistical results show that all three stimuli make significant positive disconfirmation of the user beliefs in terms of dissatisfaction and the anxiety that ultimately leads to the discontinuance intention in virtual network users. Further, these results are validated through the six mediating relationships, which partially mediate the relationship between the stimuli and response. Besides all these findings, this study has made some practical and realistic theoretical and practical implications for both researchers and service-providing managers.https://www.frontiersin.org/articles/10.3389/fpsyg.2022.862568/fullinformation disconfirmationhedonic disconfirmationdiscontinuance intentionChinavirtual networking sites |
| spellingShingle | Weigang Ma Weigang Ma Anum Tariq Anum Tariq Muhammad Wasim Ali Muhammad Asim Nawaz Muhammad Asim Nawaz Xingqi Wang An Empirical Investigation of Virtual Networking Sites Discontinuance Intention: Stimuli Organism Response-Based Implication of User Negative Disconfirmation Frontiers in Psychology information disconfirmation hedonic disconfirmation discontinuance intention China virtual networking sites |
| title | An Empirical Investigation of Virtual Networking Sites Discontinuance Intention: Stimuli Organism Response-Based Implication of User Negative Disconfirmation |
| title_full | An Empirical Investigation of Virtual Networking Sites Discontinuance Intention: Stimuli Organism Response-Based Implication of User Negative Disconfirmation |
| title_fullStr | An Empirical Investigation of Virtual Networking Sites Discontinuance Intention: Stimuli Organism Response-Based Implication of User Negative Disconfirmation |
| title_full_unstemmed | An Empirical Investigation of Virtual Networking Sites Discontinuance Intention: Stimuli Organism Response-Based Implication of User Negative Disconfirmation |
| title_short | An Empirical Investigation of Virtual Networking Sites Discontinuance Intention: Stimuli Organism Response-Based Implication of User Negative Disconfirmation |
| title_sort | empirical investigation of virtual networking sites discontinuance intention stimuli organism response based implication of user negative disconfirmation |
| topic | information disconfirmation hedonic disconfirmation discontinuance intention China virtual networking sites |
| url | https://www.frontiersin.org/articles/10.3389/fpsyg.2022.862568/full |
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