<p align="justify">Influence of Lifestyles Related to Eating Habits in Ready Meal Consumption: comparative study between São Paulo and Rome<br><br>Influência de Estilos de Vida Associados a Hábitos Alimentares no Consumo de Pratos Prontos: estudo comparativo entre São Paulo e Roma<br><br>Influencia de Estilos de Vida Asociados a Hábitos Alimenticios en el Consumo de Comidas Preparadas: estudio comparativo entre São Paulo y Roma</p>

<p align="justify">Influence of Lifestyles Related to Eating Habits in Ready Meal Consumption: comparative study between São Paulo and Rome<br><br>Influência de Estilos de Vida Associados a Hábitos Alimentares no Consumo de Pratos Prontos: estudo comparativo entre São Paulo e Roma<br><br>Influencia de Estilos de Vida Asociados a Hábitos Alimenticios en el Consumo de Comidas Preparadas: estudio comparativo entre São Paulo y Roma</p>

<p align="justify"><b>ABSTRACT</b><br>The main objective of this paper was to identify consumers’ food-related life style toward ready meals in Brazil and Italy. Our specific objectives were (1) to adapt and validate the Bae, Chae and Ryu (2010) scale and (2) to com...

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Bibliographic Details
Main Authors: SIEKIERSKI, Paulette, PONCHIO, Mateus Canniatti, STREHLAU, Vivian Iara
Format: Article
Language:English
Published: Fundação Escola de Comércio Álvares Penteado 2013-09-01
Series:Revista Brasileira de Gestão De Negócios
Subjects:
<p align="justify">Food-related lifestyle
Consumer behavior - Italy - Brazil
<br><br>Estilo de vida
Hábito alimentar
Comportamento do consumidor Itália-Brasil<br><br>Estilo de vida
Hábitos alimenticios
Comportamiento del consumidor - Italia - Brasil</p>
Online Access:http://rbgn.fecap.br/RBGN/article/view/1223/pdf

Internet

http://rbgn.fecap.br/RBGN/article/view/1223/pdf

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