Customer Experience Management: Analysis of Customer Retention in Restaurants in Anambra State, Nigeria

Customer Experience Management: Analysis of Customer Retention in Restaurants in Anambra State, Nigeria

This study examined the effect of customer experience management (CEM) on customer retention in restaurants in Anambra State, Nigeria. Specifically, the study sought to investigate the influence of affective customer experience, cognitive customer experience, physical customer experience and social-...

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Bibliographic Details
Main Authors: Nwankwo Cosmas Anayochukwu, Kanyangale MacDonald Isaac
Format: Article
Language:English
Published: Sciendo 2023-09-01
Series:Marketing of Scientific and Research Organizations
Subjects:
customer experience management
customer retention
cognitive identity
affective identity
physical identity
social identity
zarządzanie doświadczeniami klienta
utrzymanie klienta
tożsamość poznawcza
tożsamość afektywna
tożsamość fizyczna
tożsamość społeczna
m31
Online Access:https://doi.org/10.2478/minib-2023-0013

Internet

https://doi.org/10.2478/minib-2023-0013

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