The Consumers' Choice of Purchasing Location and the Preferences for Beef in Yogyakarta

This study aims to analyze the consumer preferences about choosing a place to buy beef and beef attribute product influence in buying decision of consumers in Yogyakarta. There were 300 beef consumers selected near traditional markets, butcher or meat shops, supermarkets, restaurants and food stalls...

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Bibliographic Details
Main Authors: Tian Jihadhan Wankar, E. Morales, G. Griffith, A. Agus, B. Guntoro
Format: Article
Language:Indonesian
Published: BPFP Universitas Bengkulu 2023-06-01
Series:Jurnal Sain Peternakan Indonesia
Subjects:
Online Access:https://ejournal.unib.ac.id/jspi/article/view/27280