Loyalty of Green Tourist : Mediating Role of Satisfaction
The paper aims to test a research model of the mediating role of satisfaction in creating loyalty of green tourists. The importance of loyalty refers to a number of unique characteristics of green tourists such as being associated with the middle class, high spenders, staying longer than common tour...
Main Authors: | , , , |
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Format: | Article |
Language: | English |
Published: |
Universitas Udayana
2020-04-01
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Series: | E-Journal of Tourism |
Online Access: | https://ojs.unud.ac.id/index.php/eot/article/view/54951 |