Loyalty of Green Tourist : Mediating Role of Satisfaction

The paper aims to test a research model of the mediating role of satisfaction in creating loyalty of green tourists. The importance of loyalty refers to a number of unique characteristics of green tourists such as being associated with the middle class, high spenders, staying longer than common tour...

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Bibliographic Details
Main Authors: Nining Yuniati, Sony Heru Priyanto, Lieli Suharti, Linda Kusuma
Format: Article
Language:English
Published: Universitas Udayana 2020-04-01
Series:E-Journal of Tourism
Online Access:https://ojs.unud.ac.id/index.php/eot/article/view/54951