What’s in a Japanese kawaii ‘cute’ name? A linguistic perspective
While the concept termed as kawaii is often translated into English as ‘cute’ or ‘pretty’, it has multiple connotations. It is one of the most significant topics of investigation in behavioural science and Kansei/affective engineering. This study aims to explore linguistic (phonetic and phonological...
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| Format: | Article |
| Language: | English |
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Frontiers Media S.A.
2022-11-01
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| Series: | Frontiers in Psychology |
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| Online Access: | https://www.frontiersin.org/articles/10.3389/fpsyg.2022.1040415/full |