Store Format Diversification, Customer Orientation and the Performance of Foreign Retailers

Store Format Diversification, Customer Orientation and the Performance of Foreign Retailers

Foreign retailers contend with unrelenting challenges to discover and resolve issues affecting their performance in different host country markets. These retailers bear some wealth of international experience and also some liabil-ity of foreignness. Accordingly, managers of foreign retailers must en...

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Bibliographic Details
Main Authors: Boryana V. Dimitrova, Saejoon Kim, Brent Smith, Junhee Kim
Format: Article
Language:English
Published: Asociación de Directivos Superiores de Administración, Negocios o Empresariales de Chile A.G. (ASFAE) 2021-07-01
Series:Multidisciplinary Business Review
Subjects:
Foreign retailers
store format diversification
customer orientation
retail modernization
collectivism
uncertainty avoidance
Online Access:https://journalmbr.net/index.php/mbr/article/view/1201

Internet

https://journalmbr.net/index.php/mbr/article/view/1201

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