Cross-cutting best practices for new product development (NPD) in turbulent environments: the effects of integration and co-creation

Cross-cutting best practices for new product development (NPD) in turbulent environments: the effects of integration and co-creation

Purpose – Continuous understanding of the best practices associated with new product development is a constant research opportunity to advance knowledge in the field, as far as changes in the business environment and the increasing turbulence level in different market segments create and reposition...

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Bibliographic Details
Main Authors: Mateus Panizzon, Gabriel Vidor, Maria Emília Camargo
Format: Article
Language:English
Published: Emerald Publishing 2021-07-01
Series:Innovation & Management Review
Subjects:
best practices
new product development
integration
co-creation
digital transformation
Online Access:https://www.emerald.com/insight/content/doi/10.1108/INMR-04-2020-0053/full/pdf?title=cross-cutting-best-practices-for-new-product-development-npd-in-turbulent-environments-the-effects-of-integration-and-co-creation

Internet

https://www.emerald.com/insight/content/doi/10.1108/INMR-04-2020-0053/full/pdf?title=cross-cutting-best-practices-for-new-product-development-npd-in-turbulent-environments-the-effects-of-integration-and-co-creation

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