Cross-cutting best practices for new product development (NPD) in turbulent environments: the effects of integration and co-creation
Purpose – Continuous understanding of the best practices associated with new product development is a constant research opportunity to advance knowledge in the field, as far as changes in the business environment and the increasing turbulence level in different market segments create and reposition...
Main Authors: | Mateus Panizzon, Gabriel Vidor, Maria Emília Camargo |
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Format: | Article |
Language: | English |
Published: |
Emerald Publishing
2021-07-01
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Series: | Innovation & Management Review |
Subjects: | |
Online Access: | https://www.emerald.com/insight/content/doi/10.1108/INMR-04-2020-0053/full/pdf?title=cross-cutting-best-practices-for-new-product-development-npd-in-turbulent-environments-the-effects-of-integration-and-co-creation |
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