Cross-cutting best practices for new product development (NPD) in turbulent environments: the effects of integration and co-creation
Purpose – Continuous understanding of the best practices associated with new product development is a constant research opportunity to advance knowledge in the field, as far as changes in the business environment and the increasing turbulence level in different market segments create and reposition...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2021-07-01
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| Series: | Innovation & Management Review |
| Subjects: | |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/INMR-04-2020-0053/full/pdf?title=cross-cutting-best-practices-for-new-product-development-npd-in-turbulent-environments-the-effects-of-integration-and-co-creation |